Odd Molly
The name dates back to the 80’s and a girl in California who used to hang around with the elite skateboarding crowd. All the girls tried their best to impress the guys, except one. She did her own thing, without any fuss or make-believe. Of course she was the one the guys wanted.The best part of the story is how she looked her best by being true to herself.
But why Odd? Well, because it is rare to find people with the courage of their eccentricities. Be odd by being yourself.
Molly? That might have been her name. Or maybe not. That's a secret creator Per Holknekt will have to divulge.
The core idea of the company was to let uninhibited design intuition lead the way, bringing forward a fabulous and positive message to women. Key ingredients were to not only make look great, but also to make feel great, using the corner stones of love-courage-integrity. Ever since that day the product development has evolved in the most tremendous ways, still those key ingredients have remained the same.



