Noa Noa

Noa Noa was founded by Harald Holstein in 1981 out of his frustration over the uniform-like fashion of the 1980`s. His brother, Lars, soon joines the company and together they developed Noa Noa to be what it is today: one of Denmark`s leading fashion brands. Noa Noa miniature was launched in 2003.

By continuing the ambitions to offer women of all ages clothing that allows them to express their individuality in a feminine and delicate fashion, Noa Noa wishes to organically accelerate its international expansion throug its current brands, Noa Noa and Noa Noa miniature.

Even more exquisite
Noa Noa possesses special talents when it comes to looking back in time and interpreting old designs in a modern, unique look. Noa Noa has mastered this niche to perfection.

The most feminine era was in the mid 17th century – a time so beautifully portrayed in Tracy Chevalier’s novel ‘Girl With a Pearl Earring’. What we have here is superlative beauty, aesthetic in every detail, starched and partially transparent fabrics in a surprising feminine style and in comely long lengths. A fortunately invariably recurrent ingredient at Noa Noa – things ethnic. Not necessary bound to any particular country or era – more a style. It can take the form of folkloric embroidery, a traditional ruffle or a closure that clearly signal a minority people. Elements which always look tremendous in Noa Noa’s clothes.

Even more exquisite than the original, actually.